fash-biz-digest

 How a wine boutique uses the Internet as a marketing tool

We all know of French wine retail outfits without a physical presence. When it comes to how companies are using the web www.bbr.com is a pace setter, as this London-based  shop is one of the first wine boutiques to have a web site. At first, it started as a simple part of the company marketing process and in no time, a survey of what visitors are doing on the company web site, shows that:

-they want to ask some questions that, they cannot ask the boutique sales team directly and

-make purchases.

And these two indicators inspired the marketing team to put on the web site, contents that are relevant to the needs visitors, to the extent that the wine boutique makes 10% of its total sales online.