fash-biz-digest

The musée clemenceau in  the heart of  the 16th arrondissement of Paris has press  clips that  described  the French side of the Panama canal financial scandal. But bankers and investors deliberately did not refer  to this event that nearly tarnished the reputation of clemenceau during the marketing process of the shares of Eurotunnel many years ago. Instead,  they focused on the benefits to be derived from such investment in terms of returns.

The  eurotunnel project and its listing on the bourse de paris,  started with so many problems, such as exagerated returns in the tunnel volume of traffic and the cost of the project, to the extent that in less than five years, the shares of eurotunnel lost more than 99% of their value. Not to mention restructuring schemes that  reached a new level, with  the  takeover of the company management by institutional investors and  the insertion of  full page  advertisements in most newspapers under   the title of an open letter to eurotunnel  shareholder this week. This in no small way, is the end of a financial investment similar  to the fate attributed to those  who subscribed to the famous russian bonds before the revolution of 1917. History repeats itself  very often?

We are living in the age of communication, lobbying, blogging and public relations. These forms of communication are now part of public information campaign for any professional or trade campaigner. Who must master how to communicate with international trade policy makers. And one of the first specialist consulting groups in this sector of public advocacy is www.ideascentre.ch, the mission statement and about us sections are clear enough.

Some trade diplomats and observers doubted the capacity of the world trade organisation when it was created in 1994. And in just one decade of international trade regulations, all the unbelievers in the work of  the regulatory agency have been proved wrong. Now, the likelihood of a U.S. trade complaint and the past records of the international trade group, when it comes to trade affairs regulations will enhance considerably the status and the powers of the international trade policeman.

Source: IHT

 How a wine boutique uses the Internet as a marketing tool

We all know of French wine retail outfits without a physical presence. When it comes to how companies are using the web www.bbr.com is a pace setter, as this London-based  shop is one of the first wine boutiques to have a web site. At first, it started as a simple part of the company marketing process and in no time, a survey of what visitors are doing on the company web site, shows that:

-they want to ask some questions that, they cannot ask the boutique sales team directly and

-make purchases.

And these two indicators inspired the marketing team to put on the web site, contents that are relevant to the needs visitors, to the extent that the wine boutique makes 10% of its total sales online.