12/14/2007
Smoking
The pressure group droit des non furmeurs inserted an advertisement in the 11 december issue of Direct Soir. The ad is illustrated with the photo of a boy smoking a stick of cigarette on the other end of the filter with this headline: non smokers are on the worst side of smoking. With this sign off message there are 4000 chemical elements in a cigarette and 5o of these elements can cause the cancer. The advertisement is very simple and the message is penetrating.
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